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Home Health Care News: Beyond Payer Contracts: How Bayada’s New CEO Plans To Scale Through Value-Based Risk

By Morgan Gonzales

01, Jul 2026

Why This Matters

Value-based care is shifting from a payment model to a growth strategy, helping providers scale access while improving outcomes and affordability.
Meeting rising demand requires greater market density and a fuller continuum of home-based services.
Risk is increasingly shared beyond payer contracts through partnerships with risk-bearing provider groups that align accountability and savings.

Redefining how home-based care scales

BAYADA CEO Bryony Winn outlines a growth strategy centered on expanding access to home-based care through value-based care models, strategic partnerships, and a broader continuum of services. Rather than focusing solely on traditional payer contracts, she emphasizes collaboration with risk-bearing provider organizations to strengthen BAYADA’s role in improving care delivery, expanding access, and supporting more coordinated care at home. The strategy positions home health as a key part of an integrated healthcare system, focused on deeper partnerships, greater geographic density, and long-term sustainable growth across communities.

“I would love to bring my experience of partnering with big insurers, and even from consulting, and then, frankly, some [lessons] from other countries to say, ‘How can we connect this care better together?'”

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Bryony Winn, CEO, BAYADA Home Health Care

About BAYADA

BAYADA is a global leader in home health care, providing high-quality nursing, therapy, rehab, hospice, and personal care services for people of all ages and abilities.

A nonprofit built on the values of compassion, excellence, and reliability, BAYADA is transforming care delivery so millions of individuals in need can stay safe at home with comfort, independence, and dignity.

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